1. General

These terms are written in a single grammatical gender in Hebrew for convenience only and address all genders equally. The user acknowledges that parts of the site, the interface or the generated content may be phrased in one gender simply because that is the bulk of the existing content, and that no offence or discrimination is intended. Use of the site constitutes acceptance of this.

2. The services and the credits system

Ultrads provides a technology platform comprising: an AI-based system for creating advertising content (images, videos, text); a website builder including hosting; competitor analysis tools (traffic, search terms and ads); and domain purchasing.

Credit consumption and no refunds. Use of the AI consumes credits. No refund of money or of credits will be given for generations the user did not like, for output containing the visual distortions characteristic of AI, or for generations that failed technically because an external model crashed. From the moment an action is triggered, the credits are treated as consumed.

Changes to terms, credits and pricing (sole discretion). The Company reserves the full and exclusive right to change, add, update or cancel at any time, without prior notice and at its sole discretion, any aspect of the service, including: the number of credits included in each package; the cost and price of credits; the permitted number of image, video or content generations; the credit cost of each generation; the choice of image, video and text models and the AI providers used; storage limits and terms; the structure of packages, subscriptions and prices; and any other benefit, limit or feature. Such changes take effect on publication, and continued use of the platform afterwards constitutes acceptance of them. The user will have no claim or demand in respect of such changes.

3. AI output, competitor data and exposure of generated work

AI-generated content. The user acknowledges that content is produced by algorithms. The Company is not responsible for the accuracy, quality, visual result or legality of the content generated.

Competitor data and analytics. This information is based on statistical estimates and external third-party tools. The Company does not warrant 100% accuracy. The user acknowledges that the figures may differ from reality and that relying on them is at the user's sole risk.

Exposure of ads within the community. The system operates on a shared-community model. The user accepts that the ads and output they create may be visible to other users of the platform, and waives any privacy claim in respect of them.

The Company's rights in user output. The user grants the Company an unlimited licence to use the output (ads, videos, websites) as it sees fit, including to promote the platform, improve the system, or display it as examples, without further approval.

4. Hosting, cyber security and information security

Hosting infrastructure. User sites are hosted on Google Firebase servers (or another cloud provider). The Company is not responsible for any fault, downtime or unavailability arising from a third party's hosting servers.

Cyber immunity. The user releases the Company from liability for cyber breaches, data leaks, intrusion into the user's site, defacement, or any other damage caused by hostile activity by third parties.

Time to fix faults. In the event of a technical fault or hosting problem, the user undertakes to allow the Company at least 14 business days to address it from the time written notice is received. No cause of action will arise during that period.

5. Domain purchase and connection

Temporary domain. On completion of the site build and before a personal domain is connected, the site is hosted under a Company sub-path in the format ultrads.ai/p/[UserChoice], subject to the availability of the chosen name.

Requesting a domain connection. To connect a personal domain, the user submits a request through the site editor. The connection is performed by the Company within 10 business days of receiving a valid request that complies with these terms.

Cost limit and purchase period. As part of the subscription, the Company may purchase a domain on the user's behalf at a maximum cost of ₪100 for the first year only.

Renewal and price increases. The user acknowledges that domain costs vary. If at renewal (the second year onwards) the cost exceeds ₪100, the Company is under no obligation to purchase or renew the domain for the user, even if the subscription is still active. In that case the user must either request a new domain within the cost limit or pay the difference.

Technical responsibility. The Company is not responsible for cancellation of a domain by the registrar, for the availability of a requested name, or for loss of a domain due to the user failing to renew in time.

6. Limitation of liability

AS-IS service. The service is provided as is. The Company will not be liable for direct or indirect damages, loss of profits, suspension of advertising accounts (Facebook/Instagram) or reputational harm.

Maintenance time. The Company reserves an unlimited window to fix bugs and code errors, without financial compensation to the user. The user understands that a system built on new technology may contain bugs on an ongoing basis.

6a. Automation module and paid campaign management (Facebook / Instagram / Meta)

Module status. The automation module — including connecting advertising and social accounts (Facebook, Instagram, Meta), profile management, the creation, activation, pausing or optimisation of paid campaigns and ads, and the scheduling and organic publishing to connected pages and accounts — is active and approved for use.

Complete absence of warranty. The service, to the extent it is enabled, is provided AS-IS and AS-AVAILABLE, with no representation or undertaking as to correctness, availability, continuity, results, return on investment, campaign performance or reaching any given audience. The user fully, irrevocably and in advance waives any claim or demand against the Company, its directors, employees or anyone on its behalf for any damage — direct, indirect, consequential, special or incidental — including: loss of money or advertising budget, overcharging or unintended spend, loss of profits, business opportunities or reputation, incorrect publishing, budget overrun, the creation or activation of an incorrect ad, a campaign delay or failure, and the suspension, restriction, blocking or closure of an advertising account or social profile for any reason.

Third-party platform responsibility. The module's operations depend on the APIs, policies and approvals of third parties (Meta Platforms, Inc. and others) outside the Company's control. The Company is not responsible for policy changes, revoked permissions, rejected requests, approval delays or any decision by those platforms. The user confirms that all charges for the advertising itself are collected directly by the advertising platform (for example Meta) from the user's payment method, and that the Company is not a party to that charge and is not responsible for it.

Consent and authorisation. By connecting an advertising or social account, the user declares that they hold the required permissions, bear sole responsibility for the content published and the budgets set, and grant the Company permission to perform actions in the account according to the settings they chose. The user may disconnect at any time. These waivers and limitations are a fundamental condition of using the module.

6b. The style generator ("Style Inspiration") and AI ad image generation

The platform includes a tool for creating advertising images based on pre-built design "styles" the user selects, combined with a text prompt, a product image, colours and details the user enters. The user declares and confirms that: (a) images are generated by external artificial intelligence models (including third-party models such as OpenAI's), and the result is provided AS-IS with no representation as to quality, accuracy, fidelity to the chosen style, resemblance to the examples shown on screen, the user's expectations or any commercial outcome; (b) the examples and images displayed beside each style are illustrative and for inspiration only, and the actual output will differ from them; (c) AI content may contain visual distortions, errors in text, inaccuracies or defects characteristic of AI, none of which is grounds for a refund; (d) every image generation consumes credits, charged up front when the action is triggered, and generating an automatic description or prompt from a URL consumes credits in its own right. Credits are treated as consumed from the moment the action is triggered and will not be returned, even if the output did not satisfy the user, contained distortions, or failed because of an external model or provider.

Content responsibility and intellectual property. The user declares that they hold full rights in the product image, the text and any material uploaded or entered by them, and that these do not infringe any third party's copyright, trade marks, designs, publicity rights or likeness. The ready-made styles are general design directions only and confer no right in any third party's brand, logo, design or campaign. Using the tool to imitate, mislead or infringe another's brand, product or intellectual property is strictly prohibited. All responsibility for the content generated, published and used lies with the user alone, who indemnifies the Company against any claim or demand in this respect.

6c. The AI chat assistant

The platform may include an automated chat assistant based on language models. The user declares and confirms that its answers are generated automatically and may be wrong, partial, out of date, misleading or hallucinated, and that they do not constitute professional, legal, financial, marketing, business or any other advice. The chat content must not be relied on for making decisions, and responsibility for any action taken as a result of it lies with the user alone. Conversation content may be stored, processed and retained (including by third-party providers) for operating and improving the service; sensitive, confidential, medical, financial or identifying personal information must not be entered into the chat. The Company does not warrant the availability, continuity or correctness of the chat, and is not liable for any direct or indirect damage arising from its use.

6d. The dashboard — general absence of warranty

The dashboard and every tool in it — including content and image generation, the style generator, the chat assistant, the website builder and editor, competitor data and analytics, media management and the automation module — are provided AS-IS and AS-AVAILABLE, with no representation as to correctness, availability, continuity, completeness or accuracy of the data displayed, or as to any result whatsoever. The Company may change, add, restrict, suspend or remove any tool, screen or feature in the dashboard at any time, without prior notice and at its sole discretion. In no event will the Company be liable for business results of any kind — including sales, leads, enquiries, reach, engagement, ranking, site traffic or return on investment — whether or not they arose from use of the dashboard or its tools. The user confirms that use of the dashboard and all its components is at their sole risk.

6e. Dependence on external AI providers and changing providers or models

The user declares and confirms that all of the platform's artificial intelligence capabilities — including the generation of images, videos, text and prompts, the chat assistant and any other AI output — are supplied through external providers and third-party APIs (including, among others, OpenAI and others) that the Company neither owns nor controls. The availability, price, quality, terms of use and policies of those providers may change at any time, and faults, outages, restrictions, blocks, policy changes, revoked access, price rises or service discontinuation may occur — all events outside the Company's control.

In the event of a fault, block, price rise, restriction or discontinuation by any external provider, the Company may, at its sole discretion, replace the provider and/or the model with another alternative available on the market (including a cheaper, equivalent or differently featured model) in order to continue providing the service. The user agrees in advance that such a replacement is an inherent part of the nature of the service, does not constitute a breach of this agreement, and confers no right to cancel the subscription, to a refund, to a return of credits or to compensation of any kind. The user is aware that changing a provider or model may affect the nature, style, quality or characteristics of the output, and that this is not grounds for any claim. Continued use of the platform after such a replacement constitutes full acceptance of it.

6f. Copyright in images and output — the user's sole and absolute duty to check

Duty of independent checking. The user undertakes and declares that, before any use, download, publication or distribution, they will independently check every image, video, text, logo, illustration, design or other output created on the platform, uploaded to it or produced through it (including AI-generated output) in respect of copyright, trade marks, designs, publicity rights, privacy rights, rights in a person's image or likeness, usage licences and any other third-party right. This responsibility lies with the user alone, fully, absolutely and exclusively.

Complete absence of Company liability. The Company does not check, filter or approve, and cannot check, the rights position of any output, and gives no representation — express or implied — that any output (including AI output) does not infringe a third party's rights. The user is aware that artificial intelligence models may produce output that resembles, coincidentally or otherwise, existing protected works, brands, logos, characters or designs, and that the mere fact the system produced it is no confirmation that using it is permitted. The Company, its directors, employees and anyone on its behalf will bear no liability — direct, indirect, consequential or otherwise — for any claim, demand, damage, fine or expense arising from infringement of copyright or any other third-party right in output created, uploaded, published or used by the user.

Use equals confirmation of checking. The very act of using any output (including downloading or publishing it) constitutes a declaration by the user that they have checked it, confirmed it does not infringe third-party rights, and assumed full responsibility and risk for it.

Full indemnity. The user undertakes to indemnify and compensate the Company, its directors, employees and anyone on its behalf, immediately on first demand, for any claim, demand, damage, loss, expense or payment (including legal fees and court costs) incurred as a result of infringement of copyright or any other third-party right in output the user created, uploaded, published or used. This section is a fundamental condition of using the platform.

7. Payments and cancellations (B2B)

No refunds. Because this is the supply of business software (SaaS), the cancellation policy under Israeli consumer protection law regarding goods capable of being copied or recorded does not apply to the transaction.

Use constitutes fulfilment. Signing in to the system, downloading content or creating a single ad is treated as full exercise of the licence, and no refund will be given for it.

Ending a subscription. On termination, the Company may remove the site from hosting and disconnect the domain immediately. The Company is not obliged to keep backups of the site after termination.

8. User responsibility and accessibility

Checking content. Responsibility for verifying copyright, defamation and truth in advertising in AI output lies with the user alone.

Accessibility. It is the user's sole responsibility to ensure that the website built for them complies with applicable accessibility law. Any claim on the subject will be directed to the user, who will indemnify the Company for any related expense.

9. Intellectual property and indemnity

All proprietary rights in Ultrads (code, interface, algorithms) belong to the Company alone. The user undertakes to indemnify the Company for any expense or claim (including legal fees) arising from a breach of these terms or from unlawful use of the site's output.

10. Governing law and jurisdiction

These terms are governed by the laws of the State of Israel only. Exclusive jurisdiction lies with the competent court in the Tel Aviv-Yafo district only.

This English text is a translation provided for convenience. In the event of any discrepancy, the Hebrew version at ultrads.ai/terms prevails.

Contact. For any question about these terms: [email protected] · Ultrads, Nim Boulevard 2, Rishon LeZion, Israel.